What is Pink by Ruchi?

Custom. Design. Garments. Pink by Ruchi is the answer to all of your fashion dilemmas. We bring you fresh and unique pieces created to fit your style and needs. The company is one of the first of its kind; producing each product in India while servicing clientele in America and Europe. We specialize in traditional Indian wear, fusion (Indo-Western) and Western, so whether it's a cocktail dress you desire or an intricate bridal lengha, our team can make it happen.

How We Work?

We have an entire Portfolio of designs through which 'in-stock' pieces may be purchased or customized based on the client's speficiations.  Request information through our site and details will be provided.

We also have a 'design your own outfit' option for clients who already have ideas in mind.  Sign up for a free consultation and we'll reach out to set-up a time. Speaking over the phone is probably best for the first conversation, and we'll initiate the call.  Once we have the initial conversation (discuss budget details, colors, style), we'll start sourcing fabrics. You'll get color swatches, sample prints, and a list of the measurements we'll require. At that point, if everything sounds good, we'll move forward and start production of the piece.  And cha-ching!  It's that simple!

We also have pop-up stores throughout the year which allow for direct purchases as well.  

Our Story

Pink by Ruchi, originally founded as Pink Sugar in late 2010 has had the opportunity to service a diverse clientele through one-on-one consultations and pop-up stores in the States.  In 2014, we made the decision to institute a name change as our brand had developed and matured.  Pink by Ruchi is our new and improved line, and we're excited to see where it takes us.  

Our founder and designer, Ruchi Vora Kejriwal moved to India in 2010 and realized her wardrobe would need significant changes to allow her to blend into her new life.  Born and raised in the States, she knew the Western influence needed to remain intact, but she also knew how important it was to respect and showcase the traditional designs of India, her new home.  Many of the designs are inspired by this very idea - everyday clothes with multiple style options and the occasional pop - pieces that cater to the working woman, the homemaker, the fashionista, the traveler, the bride, and the little girl in all of us.

As Ruchi continues to develop the balance between both cultures, you will see that her line will also reflect these changes.  She has a true passion for fashion and is humbled each and every time a client's face lights up with a smile of satisfaction.

Our Goal

We realized how difficult it was becoming for women in our generation to find tailored clothes or even make a visit to India before the wedding, so we thought - why not create a resource that provides the entire experience without even stepping on the plane?

Every woman wants that beautiful outfit she can feel amazing in, and we feel lucky to have the opportunity to do that. We want to create pieces that you will remember for a lifetime and that you can pass down to your daughters. Top quality fabrics and artisans who have been in the trade for over 40 years; a consultant who will dedicate time to personally acquire fabrics - this is our promise and we will deliver.

Custom clothes made simple.


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